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    <title>Scale House Blog</title>
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    <description>Notes from the Scale House team on Shopify, AI, paid ads, conversion, and the work behind the work.</description>
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      <title>The voice in this post is fake.</title>
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      <pubDate>Sat, 11 Apr 2026 12:00:00 +0200</pubDate>
      <description>ElevenLabs v3 lets you stage-direct an AI voice the way you'd stage-direct a human. Three buttons, two voices, and the one we shelved for sounding British.</description>
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      <title>What we'd build if Anthropic gave us Claude Mythos.</title>
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      <pubDate>Sat, 11 Apr 2026 11:00:00 +0200</pubDate>
      <description>Anthropic's new frontier model is finding thousands of zero-days in every major browser this week. We don't have access. Here's what we'd build with it for Shopify if we did.</description>
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      <title>We built a blog. Here's why, and what's coming.</title>
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      <pubDate>Sat, 11 Apr 2026 09:00:00 +0200</pubDate>
      <description>A scroll bar that moves, a video that loops, and a play button that's about to start working. Welcome to the Scale House blog.</description>
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