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    <title>Scale House Blog</title>
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    <description>Notes from the Scale House team on Shopify, AI, paid ads, conversion, and the work behind the work.</description>
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      <title>The product page is the whole shop now. Build it like one.</title>
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      <pubDate>Tue, 07 Jul 2026 09:00:00 +0200</pubDate>
      <description>The old product page is dead. The eight things a PDP needs to actually convert in 2026, and how we build them in instead of renting apps.</description>
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      <title>We built our own Shopify theme. Here's what's inside.</title>
      <link>https://scale-house.co/blog/sherbet</link>
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      <pubDate>Mon, 06 Jul 2026 09:00:00 +0200</pubDate>
      <description>One codebase the client owns, with the features you'd normally rent as apps built in. A look inside Sherbet, block by block.</description>
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      <title>Why we recommend Shopify to every ecommerce client</title>
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      <pubDate>Thu, 01 May 2026 09:00:00 +0200</pubDate>
      <description>The platform was built for the person selling, not the developer. If you're selling a product, this is where we'll put you, and you'll run it yourself once we hand it over.</description>
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      <title>We built a blog. Here's why, and what's coming.</title>
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      <pubDate>Sat, 11 Apr 2026 09:00:00 +0200</pubDate>
      <description>A scroll bar that moves, a video that loops, and a play button that's about to start working. Welcome to the Scale House blog.</description>
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