Funnels | Scale House

Funnels

One funnel, first click to repeat buyer

Most brands run one channel and wonder why it plateaus. We run the whole funnel. Meta finds people who've never heard of you, Google catches the ones already searching, and email keeps the ones who've bought. Each stage feeds the next.

Cold, warm, hot. We run all three.

A funnel isn't one clever ad. It's a system. Meta interrupts the scroll and puts you in front of people who don't know you yet. Google mops up the ones already typing your product into search. Email and SMS bring back everyone who's bought, or nearly bought, and lift the basket while they're at it.

Run one of those on its own and you hit a ceiling. Run all three, pointing the same direction, and they compound.

Why one team beats three

Most brands end up with an ads agency, an email agency, and someone doing "social", none of them talking to each other. When sales dip, everyone points sideways.

We run the lot. Same team on the ads, the email, and the tracking, so the creative that works on Meta shows up in your email, and the numbers actually add up. When something moves, we know why.

How it runs

We start with wherever the money's leaking: usually tracking that's wrong, or a channel doing all the work while the rest sit idle. We fix that first, then build the funnel out one stage at a time.

You get monthly reporting in plain language: what we spent, what it made, what we're testing next. No jargon, no vanity metrics.

The rest of what we do

Shopify Builds

We craft Shopify stores from scratch

Setup covers your products, checkout, payments, shipping and tax, plus only the apps worth paying for. We design the theme to your brand and build it from a clean base.

You own it, code and all.

Our tooling handles any kind of store, and any new revenue stream you want to add to it, subscriptions included.

Read about Shopify Builds

Custom Websites

Websites that look like nobody else's

We build custom websites for service businesses, brands, and creators. Each one is designed to your brand and coded by hand on whichever platform fits the project.

Bring your brief and photography. We can write the words ourselves if you want us to.

Read about Custom Websites

Conversion Rate Optimisation

More money from the traffic you have

We start by auditing your funnel and identifying the leaks. From there we run experiments one variant at a time, covering product pages, cart and checkout, AOV mechanics like bundles and free-shipping thresholds, and the post-purchase experience.

We report on every test and roll out the variants that beat the control.

Read about CRO

Audits

An honest look at your store

Each audit covers speed scores, conversion benchmarks, app spend, and revenue gaps. You get a written report that ranks every issue by what it's likely costing you and how long it would take to fix.

The report belongs to you. Your team can implement it directly, or we can pick up the work.

Read about Audits

SEO

SEO that compounds over years

We start with a technical SEO pass: schema, sitemap, redirects, indexing, and Core Web Vitals. After that, on-page work: titles, descriptions, internal linking, structured data. Once that's clean, we move into content production aimed at the keywords you want to rank for.

You see ranking, traffic, and conversion changes month over month, in your own analytics. We tell you upfront what to expect at three, six, and twelve months.

Read about SEO