Blog | Scale House
The Scale House blog

Notes from
the workshop.

Half playbook, half post-mortem. The things we learn while we're scaling Shopify stores, plus the occasional rant about app bloat.

A modern ecommerce product page
CRO 6 min read

The product page is the whole shop now. Build it like one.

The old product page, photos, description, price, buy button, is dead. The eight things a product page needs to actually convert in 2026.

Cosmos flowers from the Sherbet theme brand film
Theme dev 6 min read

We built our own Shopify theme. Here's what's inside.

A look inside Sherbet, block by block: the colour schemes, the product cards, the bundle builder, and every store feature we coded in instead of renting as an app.

Gemini Omni Flash AI video generation demo footage
AI Tools 4 min read

Google just gave every brand a video production team.

Gemini Omni Flash launched this week. You describe a video, it generates it, you keep talking, it keeps updating. Here's what it can do for your content.

Shopify admin dashboard on a laptop screen
Shopify 5 min read

Why we recommend Shopify to every ecommerce client

The platform was built for the person selling, not the developer. If you're selling a product, this is where we'll put you, and you'll run it yourself once we hand it over.

Workbench with laptop, notebook sketches, and Ship It sticker
Inside Scale House 3 min read

We built a blog. Here's why, and what's coming.

A scroll bar that moves, a video that loops, and a play button that's about to start working. Welcome to the Scale House blog.